to be successful, a club needs alignment on strategy - everyone's got to be clear and in agreement about how, in detail, the club plans to succeed.

No club above League 1 level (with the probable exception of Man City) gives its manager unlimited power - and nor should they. Every manager works within a structure, where (in particular) sports science, player contracts and recruitment are areas where the manager has an input into but ultimately needs to respect and honour the views and strategy set by others.

TFG have installed that structure at Everton, it was done slightly back to front as Moyes was one of the first men in (due to circumstance) and the rest of the football structure arrived afterwards. And part of that structure involved buying an analytics company - along the lines of how Brighton, Brentford operate.

Given those appointments and direction of travel, it's pretty clear that Everton want to prioritise buying young, unfinished talent and hope that they are coached up to either (or both) drive the club on to success and/or be sold for a massive profit. This strategy also doesn't seem to be too daft when you're not in Europe (so you can't attract the 'already complete' players) nor are you backed by Wealth Funds to allow you to keep paying £60M+ for those sorts of players.

We can see this strategy already clashing with how Moyes wants to run things. We've already committed a reasonable chunk of this summer's transfer money on Rohl who he won't play. We also look like losing money on Barry (who I think the manager has played in completely the wrong way) and Dibling (another he won't play).

So the alignment between the football strategy and the manager doesn't seem to exist. Ultimately, that isn't sustainable, no club can keep spending money on players the manager won't play and (as previous) we haven't the wealth to pay for the kind of players the manager wants.

Everton aren't going to suddenly sideline those executives we recruited from City, United et al and ask them to tidy up the filing cabinets at Finch Farm, whilst the manager does their jobs for them. Ultimately, the one who's going to need to change their behaviour, is the manager. And if he doesn't or won't, Everton will find a manager who does fit with how the club wants to operate.