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on March 10, 2026, 12:16 am, in reply to "Once a game is sold out, STH's should be able to set their selling price"
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the advantage of when we had the stubhub deal was that you could sometimes pick up a ticket for a £10
Now if it's a wet cold Tuesday night at home to Burnley and you have no one to pass it to, your only option is resale back to the club who give you 1/19th of your ST price (approx £45) and resell it for £65
If no one wants to pay £65 for it, and I know many fans in that boat last week against Burnley then it's left unsold hence the thousands of empty seats last week
If I could set my selling price at £40 and Everton take 25% of the price they still make a tenner on top of the money they made from selling the season ticket in the 1st place. The game is also sold out so you are not undercutting match day sales
Obviously similarly to twickets, you wouldn't be able to charge more than the face value although that's not an issue as you only get 1/19th anyway
Also, unless we make Europa or conference league next season then we will have a lot more Saturday 3pm's
This season has been a one off
We've been so unlucky that our scheduled midweek games have been against Wolves, Bournemouth and Burnley - if they had been Saturday 3pm games then it's unlikely they would have got moved
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Interesting pov
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