The soft drinks were £2.80 at Goodison so the increase to £3.20 is pretty much in line with the season ticket increases - just wondering if the beer increases might be similar?

I also wonder what the other bars on the "Blue Mile" will be charging? I can't see it being a whole lot lower than these prices, even if they aren't quite accurate?

As with everything, the club are basing all their prices on the data they have crunched - if those prices turn out to be wrong and fans vote with their feet (either by leaving empty seats for matches, or leaving the ground immediately to go over the road) then I'm sure they will be adjusted accordingly. The catering company has a long contract with us - part of that will involve adjusting their prices and their offerings to maximise revenue. It's all part of the process.