think Nike Swoosh Previous Message
i would have preferred the simplified tower on everything. it's simple, clean, and iconic in the sense that it looks like an icon rather than an overly cluttered badge.
for me, it's just far too busy. we don't need the name because we should bloody know who we are, and we don't need the year, either. we should have something that's recognisable from a distance, or when it's on a tiny badge, which our current crest just isn't.
then again, our own choice of logo seems a pointless triviality to worry about when the shirt's drowning in manufacturer and sponsor logos anyway. the simplicity of the tower is at least a decent contrast to the noise elsewhere.
but other than that, i kinda like the black with the colourful lines. i like it more than the first team shirt, anyway.
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