on July 30, 2025, 11:54 am, in reply to "The minimalist crest is really a good logo for the modern world (not necessarily a football club)"
Examples: Burger King, Warner Bros, Nissan, Intel, Toyota, Volkswagen, Shell, Pepsi, McDonalds, Taco Bell, Windows etc. 
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I think at the last crest redesign the club went wrong. It was the best of the 3 we could have voted for, but it’s got far too much in it, all crammed into a small space. It created a need for a simpler version to be used sometimes.
And this was all done to get the word “Everton” into the crest. Arguably, the one thing that isn’t needed on a logo is the brand name. 1878 doesn’t need to be there either, it was not a traditional element and was added in the 2000s on the outside of the crest itself.
If it was up to me I’d have the 90s one back (picture below). Same shape as the instantly recognisable 2000s one but with less frill. And make it royal blue obviously. The perfect Everton crest and there would be no need for simpler designs on third kits.
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...is the use of the minimalist tower on first-team match shirts
I'm fine with it being on training/casual gear and I know it's not the first time it's been done, and I know I'm probably being overly traditionalist, but I think every first-team match shirt should have the official club crest on.
Design-wise (and to quote Spinal Tap's manager) I think it looks like an Australian's nightmare and would be fine as a fashion/training/warm-up shirt, but I think it's awful for a first team shirt - hopefully we won't be wearing it much. Previous Message
Stake's cheerfully demotic scribble, Castore's rather vigorously Mitteleuropean eagle and the pap-like remains of our badge which looks like it was designed for Norwich Borough Council or Aviva.
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