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Right lads?

I personally can't really say I'm too arsed about the naming thing. It is what it is. We all knew it would be named by a sponsor and honestly how many good stadium names like that do you know? And what's the probability that a company with a good name for a stadium names would be the top offer?

Name is what it is but the fact it's a local company does strengthen the image that Everton is deeply ingrained into the city and community. Qatar or Toyota wouldn't exactly send the same message, would it? Differentiation I think it's called in the commercial world. We can't compete even with that other lot as a global brand. I'm all for being the club in the city who cares for and is proud of its roots.