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In our last published accounts, total turnover for sponsorship, advertising and merchandising was £21.6m

If the £10m a year figure is accurate, that’s a brand new revenue stream of 50% of that figure, for essentially nothing, all in one hit.

The fans slate the club for not generating enough money and not being commercial enough then go mad when the kit is made by Castore (who offered the most money) and the stadium is named after a law firm (who offered the most money)

We don’t have the global appeal of a Liverpool or Man United and that’s shit but if are to ever get up to that level then we have to take the most money that’s on the table.

It directly affects how much money can be spent on players which then affects how well we do which then affects our global appeal. It’s a vicious circle that since the premier league came into existence we haven’t even been on the ride, we’ve been stood at the side with our hands in our pockets whilst others progress.

We’re heading in positive directions in lots of different areas but it’s going to be a journey we have to travel before we’ve got offers on the table for mega brands wanting to be associated with us.

Ste