It's grim to watch and leaves a feeling of helplessness, but it still beats legacy media because, while it's also been corrupted by a handful of malevolent billionaires, at least there's still a bit of space to answer back.

Then again, the sheer reach of the thing is frightening. Musk and J. K. Rowling are now at liberty to post any old bollocks and have millions around the world not even question it.