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...sent it viral with the unwitting help of HLTCO (Crystal Palace podcastter)

Even the Everton numbers are ridiculous (just think about the total number of ST holders- there's no way that many are in the Liverpool area !) but they've made it look believable enough that lots are sharing it and lots of Kopites are trying to justify why hardly anyone has applied for this first match so it's a wind-up job well done!