FSG are not in this for the glory, they are in it for the return on their investment. I know an investor in FSG and they think they bought LFC for a steal of a price. But that's because they think the commercial potential is much bigger than it currently is. Which it probably is in the short term. But the changes they will require may be to the detriment of the long term as the Premier League's earning capacity currently is down to a unique and historical set of circumstances that they don't fully understand (or care about).