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That stuff is just a compilation of stuff that has been already said elsewhere.
Esk originally tried to portray himself as a transfer wizard. He was basically just guessing which stories sounded most believable.
After that bombed he has moved to finance stuff. Too bad Swiss Ramble is much better at that stuff and his analysis of annual reports actually are original stuff rather than Esk's rehash of what other people have already said. I didn't spot anything new in that article and I don't claim to be a finance expert. I just spend too much time reading Everton related stuff.
So it's a decent article for someone relatively new to the finance side but he didn't actually manage to come up with anything original.
The ESK is spot on. The only thing he cant account for are changes to commercial deals or a massive renaming rights to help with the profitabilty. However this is likely to be spread over the contract term as well
Iím not a financial person though but he does seem to place great store in his own opinion.