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...to the idea that people are making a living out of it. I'm getting there but it a really difficult industry to crack.
No concept of value in football. A Championship club offered my company £5k a year to provide them with 365 day a year scouting services when they were spending £30m on wages annually. A club in Belgium said it was too expensive to pay us a few k a month but then bought the player we recommended to them in the quote document for £600k.
Decision making in clubs generally is really bad so most of what we do is add common sense. Can you afford the player? Is he the best option out of all alternatives? Is there any evidence he fits your style of play?
It is used to come up with a strategy and make sure that all player/manager hires fit with it.
From the outside I have no idea what Everton's plan or strategy is. They are throwing good money after bad constantly.
But what it has done is create an industry for people who want to make a living out of football but don't have the skills or qualifications to either play the game or be involved on the coaching side.
There's going to a be a wankathon to rival the kopites if Brentford win promotion.
The joy of football is that it's a simple game.
However, in recent years we have had a growth in the pseudo-science of analytics and associated tactical treatises which have resulted in bollocks articles like this. We've also seen nonsense such as "expected goals", people counting "assists" and s**t like this https://statsbomb.com/2018/11/intro-to-goalkeeper-analysis/
Let's remember that the Oakland A's the team that introduced Moneyball and analytics still hasn't won the World Series.