Sierra Wrestling All-Stars (Hereafter SWA) is a Portland, Oregon-based wrestling promotion founded by "Buster" Bill Raymond and "Jamie" James Fushichou in 2000, following the breakup of the once-monolithic NorthWest Pro Wrestling (NWPW). Raymond, a member of the NWPW booking team, wanted to create a leaner, more focused wrestling promotion after watching NWPW dissolve into a sludge of overbooking. He found his money man in the enigmatic Fushichou. A young Japanese businessman from Kyoto, Fushichou owned a sizable fortune in the form of Fushichou Electronics, a company that produces semiconductor chips for use in appliances and mobile phones. Raymond and Fushichou operated SWA jointly until 2015, when failing health prompted Raymond to bequeath his interest in the company to former NWPW champion and SWA color commentator, Alex Morgainne.
Since 2012, SWA has operated two one-hour weekly television shows. The main Sierra Wrestling All-Stars weekly TV show, featuring primarily male wrestlers, broadcasts on Saturdays. SWA Joshi, a women's program, broadcasts on Wednesdays. As of 2016, SWA also broadcasts 4 annual Pay-Per-View shows that form a "season" out of each year: Emergence (July), Breakdown (October), Crescendo (January), and Aftermath (April). Aftermath is generally regarded as the "biggest" of the four PPVs, though each of them will have a number of big matches, with all of SWA's titles on the line at each PPV. Aftermath and Breakdown have existed since the beginnings of SWA, while Emergence debuted in 2015, and the inaugural Crescendo is set to take place in January, 2017.
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