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on November 10, 2026, 13:05, in reply to "Yea...1947 for mine. My neighborhood is called "the Sunset" (specifically the Outer Sunset)..."
Plus, with the climate getting warmer, it's decidedly less foggy than it used to be. 10 more years and 5 more degrees and I'm gonna be Santa Monica North.
But anyway, back in the day everyone called it "The Slumset" as opposed to "The Sunset". All these new folks find out my wife grew up here and they're like "was it magical???"
She's all "NO!!! IT FUCKING SUCKED." All of these restaurants and all these fancy shops werent here. That bookstore with the 8 dollar matcha cafe was a liquor store I wasn't allowed to play infront of.
Lulz...
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...but the joke is that it was all marketing. It is one of the foggiest, coldest neighborhoods in all of San Francisco due to direct exposure to the Pacific (my house is about 6 blocks in from the beach).
3 developers bought up all of the land and leveled the dunes and each sold his own prefab home. One guy, Rousseau was the "fancy" developer. His homes were if you had a bit more cash. My home is not a Rousseau but whoever bought it had enough cash to pay for a fireplace, crown molding, etc.
The name before they remarketed it as "The Sunset"..."The Outerland". Turns out no one wanted to live in a foggy ass place called "The Outerlands".
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They were expanding like crazy. Before it, orange groves and undeveloped land. I heard a story that Bing Crosby and Bob hope bought up huge amounts of the land and ended up selling it off making a huge profit. Good for them.
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