So around 12 after fees. The concessions line was long even at that time of day (my son wanted popcorn), so we arrived to our seats just after the previews finished. The theater itself wasn’t crowded so arriving “late” wasn’t an issue. Plus with the way these seats are there’s a lot of space and a low wall between rows, so when you are reclined you can’t even see the people in front of you, which is cool.