A great example in "classic" noir is Christian-Jaque's VOYAGE SANS ESPOIR (1943), which pits ethereally handsome novice Jean Marais vs. the prison-hardened, ruthless, darkly menacing Paul Bernard, whose charisma is measured in units of danger.
What later films do to keep us "interested" is to add more flamboyant flaws to both characters and try to layer them into the narrative in ways that hide the extra, "over-determined" plot dynamics that were worked out to make the characters' actions seem believable. In the old days, they weren't quite so worried about all that, since a significantly smaller percentage of the viewing audience was already that jaded...
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