Ya know, I understand that sometimes you have to change your look to make you 'branding' fresh. However, some branding should never be changed.

Gold Helmets? (all gold) you know ND is on the field. When this one arrives it will be, "Who dat?"


You suspect the McDonalds, middle level exec who proposes to change the golden arches to a big red letter "D" will have a desk when the meeting is over?

The guy who thought up changing' from a red bull's eye to a blue square for Target's logo is now back on a cash register.

Some branding should never be changed. This is one of them.