Your basicly just offering people a chance to save %2 off there electric bill. So when they change over to this power company you get a small portion of money for the power they use. Then if they get more people to change over you get a small amount of money from the power they use when they change over too.
Now normaly I'd never go for this kind of stuff but what I found so interesting is NY state and Texas are the first two states to start deregulation of the electric power industry. So basicly in the next few years everyone in these states will have to change over to a privet electric company anyway. Basicly to me at least it seems like i can get in early on in a pretty fool proof pyramid scheme.
Now you have to pay them 400$ to start, but after you get 12 people to change over to Ambient you get your 400$ back. 400$ is not to much money to me to piss away, but I would not want to blow it on nothing too. Still I can't see to many flaws in this. Saving money on you electric bill seems like a easy sell to me. I'm pretty sure I can get 12 guys at my job to sign up. So tell me what you think.