If you have an account on Barbie Signature (not sure if you have to be a platinum of gold level member) you can vote on what you'd like to see. This is a summary, taken from Barbie Signature, regarding the voting and upcoming Barbie Style line....
For the first time ever, you can choose which @BarbieStyle Instagram fashion becomes reality. Only four dolls will be chosen for the @Barbiestyle Fashion Doll Series, with one doll released per season in 2021, so make your vote count! The winning doll for each season will be manufactured by Mattel and available for purchase in the BarbieŽ online shop in 2021. Each doll comes with on-trend fashion separates and LOTS of accessories to create your own styles.
This is, I think, what Mattel was attempting to do with the BMR 1959 dolls. They were trying to produce something hip and on-trend. Which they did. It just doesn't appeal to as wide of a range of collectors as Mattel had hoped. I think this is Mattel's next attempt at capturing the magic of the Barbie Style Instagram account - just make the dolls from the account. Because that's what people seem to want.
I'm not a fan of much modern playline-esque stuff and don't have any of the BMR dolls but I do like the Instagram account photos. If this is Mattel's attempt to re-capture the interest of collectors like me? They might have succeeded.
And for the record, I voted.
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