As a Christian I don't agree with this stuff so the doll is just ugly and creepy to me.
They are not just celebrating dead relatives, they are trying to commune with them through various rituals and think their spirits actually come back on this day--
"In our homes we put up altars with the pictures of our loved ones who have passed away, and include some of the things they liked – an album with their favourite music, or their favourite meal and drink. It’s a moment when the ethereal get to enjoy the essence of the earthly, and since they are coming home to visit, we want them to feel welcome."
"In Day of the Dead celebrations, the spirits of departed loved ones are welcomed into the home and cemeteries."
The page to order her on Amazon might be gone/offline (though I'm sure they will be back) but there are finally decent photos.
In short - I like her. I really do. I like the monarch butterfly theme, which ties into Mexico and their conservation efforts for the species quite well. They did away with the traditional hat, which I like. She's not, imo, supposed to be an exact representation but rather a glamed up one. She is Barbie, after all, and not an action figure. They've kept the traditional floral design in her dress and I like the blue in her hair.
If the production doll is half this nice? She'll be coming to live here.
Now for the criticisms I've seen elsewhere.....
I've seen a lot of complaining online that this doll isn't exactly what people were expecting. To which I say, you can't please everyone. Yes, there are overtones of an older Monster High doll, but considering that they are based on the same traditional character, that's kind of to be expected.
They also complain she's not elegant/accurate enough but also not poseable. Unless you are using the Jazz Baby pivotal body? You're not getting elegant and movement in the same doll because the current made-to-move body is clunky in comparison to the more elegant pivotal. And honestly? Not everyone wants articulation. I don't, not after the way the Silkstones were ruined. This doll, to me, strikes the right tone.
Honestly, I also think this doll is something of a risk for Mattel and we should be happy they are still attempting something like this that isn't pink princess floofy or a bride People say that they want "different" but when it's not different exactly how they want it? They moan and complain and say Mattel isn't listening. They are listening, but they are also still a business - and not in the business of making custom dolls but mass produced ones that need to appeal to a large number of people to be profitable. I think that gets lost sometimes.
If you want one "exactly how you want it" then have an OOAK made. Otherwise, you can't expect a mass produced doll to cater to your every exacting detail. I, for one, like her. A lot.
So let the discussion begin.