Sounds like a good idea for the new ground. Everton Deli. Specialities to include: Everton sausage- a cured sausage with EFC in letters running through the middle like a stick of rock. Everton Cheese- like the above, but cheese, not sausage. Everton crisps- just a good quality crisp. No nonsense. Everton wine- brown brothers Everton coffee- Etc etc. Brand the fuck out of Everything.