Is right. It's glorification or global economics and geo-politics. It uncannily reflects exactly Trump's language when he's talking his bullying shit and gold plated bollocks. That's no mistake.

You only have to look at how the marketing is positioned. Wasn't long ago they had video montages of ordinary fans going the match, remember that older Everton fella putting his scarf on and leaving his terraced house? Now it's swamped in global branding and out of reach tenuous shite like AWS AI. The target demographic has changed to clean living middle class families getting face paint and wistfully staring out of brand new Habitat kitchen window blinds, wondering if the "deal" can be done.