I presume that they had a multi year plan, that was agreed before the start of last season that said, this year we consolidate and try and bring in players that we think will be good for the long term and then next year we have a proper pop at Europe.

Then we did quite well and had a genuine chance at Europe and probably should have grasped it and that's what they wanted to do. And didn't achieve it.

Its the difference between long term goals and short term goals, the long term goals are still in place and they want to achieve it this year.

A stable Business has a long term plan that they stick to, not saying they don't try and take advantage of short term opportunities if they can but as long as they are on track for the 5 year plan they are usually alright.