That's more or less how I see it, too. You have to start somewhere.

Although I do think the smoking analogy has its limits. I mean it's a powerful lobby, or was, but it never had the ability to push and pull the world in certain political directions.

Social media, clearly, does. Albeit not on its own.

And notwithstanding this move, at the moment there doesn't seem to be the appetite from political power to go further into this.

Especially when so many of those powerful people often leave politics to work in tech.