if they had just acted normally I would imagine that no more would be heard of it.
Its their other halves that I feel sorry for, made internet famous for something that has probably wrecked their marriage, and the way things are these days "public journalists" will be all over every aspect of their lives for the next few weeks.
His apology was fucking last though, and did nothing to detract from the attention and probably made it even worse. He sounds like a right dickhead.