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Working with US Congress members, the plan is to propose judicial site-blocking legislation that will see local ISPs compelled by law to prevent consumer access to pirate sites. A similar but broader effort failed in 2012 but twelve years is a very long time; in the tech and internet world, it's almost forever.
In the years since the rise and fall of SOPA, the MPA has been the driving force behind site-blocking legislation around the world, modeling dozens of partner countries in the shape of its vision for blocking in the US.
At this year's CinemaCon 'State of the Industry' event at Caesar's Palace in Las Vegas, MPA Chairman and CEO Charles Rivkin said that the United States now has plenty of catching up to do.
"It's long past time to bring out laws in line with the rest of the world," Rivkin said, a reference to the MPA's substantial body of overseas work it now hopes to replicate back home.
Piracy rhetoric usually finds itself delivered in a way that counters notions of stability based on reported business successes. When an urgent drive for new legislation is imminent, there's no room for complacency and at CinemaCon the nature of the threat left nothing to the imagination.
"Remember, these aren't teenagers playing an elaborate prank. The perpetrators are real-life mobsters, organized crime syndicates, many of whom engage in child pornography, prostitution, drug trafficking, and other societal ills," Rivkin informed the audience.
And it's not just big companies facing immediate threat; the entire country is at risk.
"They operate websites that draw in millions of unsuspecting viewers whose personal data can then fall prey to malware and hackers," Rivkin said. "In short, piracy is clearly not a victimless crime."
"This problem isn't new. But piracy operations have only grown more nimble, more advanced, and more elusive. These enterprises are engaged in insidious forms of theft, breaking laws each time they steal and share protected content. These activities are nefarious by any definition, detrimental to our industry by any standard, and dangerous for the rights of creators and consumers by any measure," Rivkin warned.
Mobsters, organized crime syndicates, child pornographers, prostitution, drug trafficking, malware and hackers. Hundreds of thousands of jobs stolen from workers and tens of billions of dollars from the US economy, "including more than one billion in theatrical ticket sales."
As stories go, it's as compelling as a synopsis accompanying a good film on Netflix which promises and then delivers, exactly as advertised. Or a bad one, where the exciting stuff appears in the synopsis yet somehow never makes it into the movie.
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