The RIAA is gearing up for the big copyright reform battle doing the only thing it knows: whining that everyone else won't fix its own broken business model. Despite heavy budget cuts and layoffs, the RIAA hasn't yet realized that singing the same old debunked song isn't a winner. It's claiming that the DMCA's safe harbors are broken and need to be fixed. It's really quite incredible. They talk how they've sent 20 million DMCA takedowns to Google, and then complain that the process isn't working. Seems odd, then, that they would send so many. Perhaps they should have knocked it off earlier, and focused on things like teaching people how to have better business models.

But, that's not how the RIAA functions.

Rather than having a useful employee, like a VP of new business models, the RIAA has a VP of anti-piracy (I actually believe they have a few), and one of them, Brad Buckles, wrote the latest misleading screed against the safe harbors. The short version is basically: everyone else needs to prop up our business models by randomly taking down content that might, possibly, be infringing. Of course, this makes no logical sense, no matter how much the RIAA wants to play pretend. Already, we see stories practically every day about how the copyright holders themselves - including the RIAA - send bogus DMCA takedowns all the time. And those are the guys who are supposed to know what's infringing.

And yet they magically expect some third party, who has no idea if the content was put up in an authorized manner or not to make that determination for them? Really? Do they not realize (or not care) what a massive chilling effect that would have on innovation? If service providers are required to proactively guess at what is infringing and what's not - and face liability for guessing wrong - then the obvious is going to happen: a lot less innovation in any service that includes user generated content. The risk of liability would be way too high. That may not matter to the RIAA, who has never been a fan of the internet, but it sure as hell matters to the public, who has received tremendous value from the internet. I'd also imagine it matters quite a bit to tons of musicians who are not a part of the RIAA machine, who now use the internet to have a better career than they ever had under the old system.

So, here's a suggestion for the RIAA, while they're laying off a bunch of staffers (despite giving boss Cary Sherman a hefty raise to $1.5 million per year). Maybe layoff the "anti-piracy" team - since clearly that's not working for you - and hire a "new business model" or "innovation" team, and give them a shot to help your members.