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Americans downloaded more than 97 million albums and singles using BitTorrent during the first half of 2012, with Gainesville, FL named as the country's "pirate capital" in an influential new report. Of the 97 million torrents downloaded across the USA, around 78 percent were albums and 22 percent singles. Assuming an album contains 10 tracks, the total number of songs downloaded would have surpassed 759 million in six months.
The report admits that not all of the songs being downloaded were unauthorized, but suggests that since many of them are, the characterizations are fair. Of course, just as we saw in the UK, all this really seems to show is how widespread file sharing is. It's not a marginalized effort hidden away from society, as some would have you believe, but something that a very large percentage of the population engages in on a regular basis.
A much more interesting (and relevant) report comes from Joe Karaganis who is teasing a larger new report that's about to be released concerning "copy culture" in both the US and Germany. The first tease discusses the attitudes of file sharers in the US about whether or not "it's reasonable" to do certain types of file sharing. And the results suggest that the MPAA's (and many politicians) belief that all they need to do is "educate" people is based on very little evidence. The key point is that, contrary to the assertions of some, the "moral" questions around file sharing are rarely black and white.
Karaganis notes that copyright laws were really built up around a specific type of copying: commercial copying rather than personal copying. And the data certainly suggests that the views of people on any sort of "moral" question change depending on the context. But... also (and this is important) based on age. The younger generation just seems to believe that basic sharing with friends and family should be seen as perfectly reasonable. The different ways of slicing the data certainly suggest that the blanket argument that "piracy is theft" is going to completely miss its mark in educational campaigns. People just don't buy it.
No matter what sort of "education" campaign you create, you're not going to convince most people that constructing a shared culture is somehow immoral. Furthermore, the generation gap issue is significant, especially given that much of the "education" efforts are aimed at the younger generation who seems a lot less willing to buy the argument.
...there is a strong generational divide in attitudes, with 18-29 year olds far more likely than older groups to view a wide range of copying practices as reasonable. This shift is strongest in relation to sharing within networks of 'friends' - a category that has become very elastic in the last few years through the rise of online social networks. Among 18-29 year olds, sharing with friends is entirely normalized and large in scale. On average, 'copying from friends/family' accounts for nearly as much of music file collections as 'downloading for free.' What are the reasonable boundaries of such a network? My siblings? My five closest friends? My 500 Facebook friends? Or the 5000 music aficionados who subscribe to a private file sharing network? This is where the rubber hits the road as people develop their own digital ethics. The law has not begun to address it, and educational efforts to convince people that sharing within communities is theft are likely doomed.
This, of course, is the point that we've been trying to get at for many, many years. No matter what your personal feelings are, you're not going to convince everyone else just by making a blanket moral argument that they just don't buy into. Instead, it's time to move to a more reasonable strategy.
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