Is Alberta really THAT breath taking? Or are people so bored they are holding their breath in an effort to make them selves pass out and make it all go away?

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: Alberta tourism officials have come up with a new slogan for their
: marketing campaigns: "Remember to breathe."
:
: The slogan, which plays off the breathtaking nature of the
: province's landscapes, will appear in TV commercials, print ads
: and social media starting next month in Canada and the US.
: There's also a new website, www.remembertobreathe.com.
:
: "This message will differentiate Alberta from competing
: vacation destinations both in Canada and internationally, and
: underpin our strategy to grow tourism spending in the province
: $1 billion by 2016," said Bruce Okabe, CEO of Travel
: Alberta.
:
: Currently, more than 22 million visitors come to Alberta each
: year, spending over $5 billion, the agency said.
:
: The new brand follows 18 months of consultation with industry
: stakeholders and frequent travellers.
:
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