A recent article in Hillicon Valley, talking with interim MPAA boss Bob Pisano, is bizarre in that it shows how incredibly misguided the MPAA's entire strategy is. We've seen that the MPAA has an entire "content protection" staff, but doesn't appear to have a staff of folks dedicated to actually helping filmmakers to adapt and to succeed in the modern era. But it strikes me as ridiculously short-sighted that the MPAA admits that its number one priority is getting the government to "fight piracy."

"Interim CEO and president Bob Pisano told Hillicon Valley earlier this month that the media's fixation on who would succeed former chairman Dan Flickman hadn't changed his organization's unwavering focus on its top priority, which is increasing the federal government's efforts to stop online film piracy."

And, yes, the amusing misspelling of Dan Glickman's name is in the original. But, more to the point, why is getting the government to fight piracy the MPAA's "top priority," when study after study has shown that piracy, alone, is not damaging the industry. It's the failure to compete and to come up with smarter business models that is causing trouble for filmmakers. Even if you got rid of piracy, it's not like it would suddenly drive people to start buying again. Perhaps the real problem is that Pisano (a lawyer, of course) is so clueless when it comes to business, he doesn't realize what business the movie industry is even in:

"I don't care how much you talk about it you can't compete with free," Pisano said.

And, that, right there, is why the MPAA should fire him and hire someone who actually understands business. Of course, you can compete with free. Lots of businesses do it all the time and plenty of movie makers have successfully done it for years. Why would Pisano flat-out lie?

It's almost not worth mentioning that Pisano also talks up the importance of COICA and how happy he is that Homeland Security has been seizing domains in violation of the First Amendment and basic due process, even taking down tens of thousands of perfectly innocent sites. These are the people who run Hollywood now? Censorship-loving folks who can't understand basic business principles? No wonder they're so worried about failing. They have no clue what they're doing.