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: Gabrielle Silva takes down a customer's order from the drive-thru
: window, stuffs a bag full of products and passes it outside to
: the couple waiting in a car. "Thanks, and I put some free
: condoms in there, too!" Silva chirps.
:
: In this technology-savvy north Alabama city, visitors won't just
: find burgers and prescriptions at the drive-thru window.
:
: A "romance" store called Pleasures offers a rare
: convenience not only for these parts but nationally: a
: drive-through with adult novelties for sale. Business is brisk
: so far, with cars sometimes lining up three deep for vibrators,
: lubricants, lingerie and other risque items.
:
: "It's been doing well, and really well on nights when it's
: cold or rainy," said employee Toni Kennedy.
: "Discretion and the ease of it are big, and convenience.
: We're Americans. We like everything convenient."
:
: Even sex toys, as much as elected officials in Alabama have
: tried to prevent them from being sold in the conservative, Bible
: Belt state.
:
: Pleasures is owned by Florida businesswoman Sherri Williams, who
: fought the state for almost a decade over what's considered by
: free-speech advocates to be one of the country's toughest
: anti-obscenity laws. Among other things, the 1998 law banned the
: sale of products intended for sexual stimulation.
:
: With two sex-toy stores in Alabama's Tennessee Valley, Williams
: sued to overturn the law with the help of the American Civil
: Liberties Union. She won initially when a federal judge ruled in
: 1999 there was no rational basis for the law. But the state
: appealed and Williams lost, allowing the law to remain on the
: books even though it wasn't enforced during the litigation.
:
: The US Supreme Court refused to hear the case in 2007, ending
: Williams' challenge. Distribution of sex toys is a misdemeanor
: on the first offense with a maximum penalty of a $10,000 fine
: and one year in jail, although the law doesn't ban possession.
:
: But the law has a loophole that allows for the sale of sex toys
: that are needed for unspecified "medical, scientific,
: educational, legislative, judicial, or law enforcement"
: purposes, and Williams jumped through it. Customers buying toys
: - items that can be used for sexual stimulation - fill out an
: anonymous form with 10 questions including whether they or a
: partner have difficulty with sexual fulfillment.
:
: In November, she held the grand opening for an expanded
: Pleasures store in an old bank building at a busy intersection.
: Williams first opened in the Tennessee Valley in 1993; this is
: her second expansion, and she has a smaller store in nearby
: Decatur.
:
: It seemed like a waste not to use the old drive-thru window once
: run by bank tellers, so Silva and her co-workers now sell all
: sorts of adult products from the side of the building. Just like
: at a fast-food restaurant, there's a brightly lit sign outside
: with products and prices - herbal "enhancement pills"
: are $8 per dose. Williams believes her drive-thru is the first
: in the country to offer adult novelties for sale.
:
: The woman in one car wanted a rubber toy that spins and pulses.
: A couple in another vehicle stopped by for free condoms, which
: are advertised on a sign visible from University Drive, a main
: drag through town.
:
: A few yards away from Pleasures, on the other side of a curb,
: workers at a neighboring McDonald's restaurant dish out fries
: and burgers.
:
: Williams runs what she calls an "upscale" adult store,
: and using an old bank building with a brick exterior and
: manicured shrubs outside doesn't hurt the image. "It
: actually has two vaults," Williams said. "It has a
: full-blown vault upstairs, and the basement is poured concrete
: with a vault door. This was a 7,200-square-foot bank."
:
: Huntsville is a high-tech government and military town, and
: Pleasures workers say their customers include soldiers and
: couples based at the Army's Redstone Arsenal and workers from
: NASA's Marshall Space Flight Center.
:
: On a busy Thursday night, the clientele looks like the crowd at
: the mall down the street - young and old, singles and couples.
: Inside, the shop has bright lights and royal-purple walls. The
: mood is mostly light, with friends giggling as they browse
: shelves full of rubber and plastic playthings.
:
: But there's a more serious side to the business, too.
: "People come in and say, 'I need something to save my
: marriage.' I've had that a million times," said Samantha
: Todd, who has worked at Pleasure for 2 1/2 years. "I've had
: people come in and cry. It can be very serious."
:
: The store includes an "intimacy clinic" that opens
: next month and will offer sexual counselling to couples and
: groups, but there are no how-to classes; all the assistance is
: verbal. It also sells instructional videos, books and a few
: magazines.
:
: Employees check the ID of everyone who enters the store -
: customers must be at least 18. Police say they've had no
: complaints over Pleasures and don't pay it more attention than
: other stores. "Right now there's not really anything for us
: to do with it," said Mark Roberts, a spokesman with the
: Huntsville Police Department.
:
: The head of a New York-based nonprofit group that campaigns for
: tougher anti-obscenity statutes wishes government officials
: would work harder to stamp out businesses like Pleasures, and
: sex toys. "I liken it to a cancer, a slow-moving cancer ...
: and law enforcement is ignoring it," said Robert W. Peters
: Jr., president of Morality in Media Inc. "It's been a
: battle going back to the 1960s."
:
: Williams said her store and drive-thru serve a need for couples
: and individuals who need a little extra spice or excitement in
: their sex lives. "Also," she said, "the police
: have already said they have a million other things to do."
:
:
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