i love you just!
--Previous Message--
: When I first started talking about smart business models that
: involve the concept of CwF+RtB (Connecting with Fans + Reasons
: to Buy) for musicians, it involved less-well known musicians,
: running experiments in doing things like giving away music for
: free. And when that happened, we were told that this could work
: for small, less well-known musicians, who had to value attention
: over money, but that it would never work for more well-known
: musicians. And then, suddenly, we saw it happening with
: incredibly famous musicians like Trent Reznor... and critics
: said "well, it can work for rock stars like Reznor with a
: giant audience they've already built, but it's no solution for
: up-and-coming artists." This contradiction had me banging
: my head for a bit, and someone even jokingly dubbed the
: phenomenon Masnick's Law, defined as:
:
: "in any conversation about musicians doing something
: different to achieve fame and/or fortune someone will inevitably
: attempt to make the argument that 'it only worked for them
: because they are big/small and it will never work for someone
: who is the opposite,' no matter how much evidence to the
: contrary might be readily available."
:
: After we discussed this, someone (seriously) then claimed
: "well, it can work for people who are small and have
: nothing to lose, and it can work for rock stars who already have
: their millions, but it doesn't work for those in the
: middle." Eventually, it even reached the point that I spent
: time working down a list of musicians, big to small, all making
: use of this general concept to prove that it can work at any
: level.
:
: And, while I hope that issue is settled in the music space, it's
: amusing to me that I keep ending up in the same discussion in
: other industries - with films being a big one. One of our
: regular commenters, who claims to work in Hollywood, often
: points out that no "big" filmmakers seem to be
: embracing unique business models ideas, and that the only
: examples we have are people like Nina Paley, a wonderful
: filmmaker, with a devoted following, but not someone considered
: to be a "big" filmmaker.
:
:
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