Jeremy you are correct about B96 should be hitting older demos. I believe there are a few reasons.

#1 - It is still perceived as a younger listener station. They really never did any advertising to promote the change. Changing the logo to an old one, is not enough.
#2 - The newer titles probably appeal more to the younger end than the older end even with gold titles.
#3 - There is only so much of the 25-54 to go around and with less 18-34 to go around, this is even more critical now.

When you see them #2 18-34 and #6 18-49, the drop off is more dramatic and shows what is going on.

Jeremy, when Jams went away, they surrendered most of their numbers to the competitors. V103, GCI and Power thanks them. I am not surprised, B96 and Jams shared a lot of listeners, but thinking Jams P1 listeners would become B96 P1 listeners was too much of a stretch.

Hope you are doing well Jeremy.

Z