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Podcasts Lead AM/FM in Spoken-Word Listening, Marking a First - Edison Research

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on April 10, 2026, 9:28 am

Z

In 2015, AM/FM radio accounted for 75% of the time Americans spent with spoken-word audio sources. AM/FM radio was not only the most dominant spoken-word audio listening platform, but it was fully sixty-five percentage points higher than podcasts, which accounted for 10% of listening time back then. Quarter by quarter and year over year, time spent using AM/FM radio to listen to spoken-word audio has declined significantly and shifted to time spent with podcasts. As of Q4 2025, 40% of time spent listening to spoken-word is now spent with podcasts and 39% of time is spent with AM/FM radio. Not only does radio not beat podcasts by a significant margin, it now trails the on-demand platform for spoken-word audio listening.

Link: Podcasts Lead AM/FM in Spoken-Word Listening, Marking a First

Re: Podcasts Lead AM/FM in Spoken-Word Listening, Marking a First - Edison Research

Posted by detectivetom <iframe src='https://members.boardhost.com/chicagomediachat/info/user=detectivetom' width='330' height='300' border=0 style='border:none;'> on April 10, 2026, 12:08 pm, in reply to "Podcasts Lead AM/FM in Spoken-Word Listening, Marking a First - Edison Research"

Alas, it will only get worse. We have discussed that here.
I wonder if it was also broken down by age. I think in the younger ages the AM/FM numbers would be much lower.

Re: Podcasts Lead AM/FM in Spoken-Word Listening, Marking a First - Edison Research

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on April 11, 2026, 8:36 am, in reply to "Re: Podcasts Lead AM/FM in Spoken-Word Listening, Marking a First - Edison Research"

Share of Ear, what Edison calls their service, explains on their website:

Does Share of Ear offer data on listener demographics?

Yes, listener age, gender, income, employment status, and presence of children are measured.

Hence, we will not see these goodies unless we pay for it. 💲💲💲 🤷🏻‍♂️ The most important point is, that is targeted, granular data, that terrestrial radio can never produce for advertisers.

Z

Link: Share of Ear® - Edison Research

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