The January 2025 PPM ratings bring a few surprises.
1. WDRV-FM/97.1 It just may need a little musical adjustment. I'm not a regular listener. When someone puts it on, the music can be dull at times. 5.1 to a 4.8. 2. WLIT-FM/93.9 A severe drop from a 12.5 to a 4.2. An immediate reevaluation is in order for this station. 3. WLS-FM/94.7 jumps from a 3.7 to a 4.3. Todd's research appears to be working up to a point. I've heard stronger Adult Hits stations around the country. 4. WUSN-FM/99.5 A huge jump from a 3.2 to a 4.8. Good to see this station has made it back. 5. WXRT-FM/93.1 A nice rise from a 3.1 to a 4.8. 6. WKSC-FM/103.5 This station jumped up from a 2.9 to a 3.6. 7. WBBM-FM/96.3 No surprise here. 1.8 to a 2.0. 8. WLS-AM 890 The air is about out of the tires. 1.1 to a 1.3
The last survey didn't really count so it should be discarded. It was half a survey.
* WBMX, looks like the format has saturated. Or making the station a jukebox with mostly VT has pushed it down too. * WLEY is up too. Fluko #'s or will this sustain? * WBBM-AM Streaming is @ a 1.2 up from 0.4, putting them @ a 7.1 share. Nearly 2 shares ahead of WVAZ. - Chicago is jumping on board what is happening in other markets a lot more frequent than here, streaming, especially voice spoken formats. * WDCB-FM The College station that is not run by any college students. 1.0 for Jazz music. Chicago still has a demand for it and the signal does not reliably cover the whole Chicago ratings market, let alone the city itself.
Overall you are right, the #'s are stations rebounding off of the Xmas WLIT stronghold.
KISS, that is a really good number, but it is still pitiful for a CHR station 6+ and having your rear handed to you by the HotAC masquerading as a CHR.
WLS-FM the addition of 90s helps, but the titles are limited and they repeat often, also I am not a P1 listener of the station and hear repeats.
WLS-AM you will see 100% piped in shows for clearance purposes and more infomercials in the near future. Cumulus does not have full market capacity like Audacity and iHeart. Adding a 107.9 or 106.7 or possibly a few translators to give them a fighting chance against the others in terms of revenue and market strength to share resources.
WLIT, Hunter why reevaluate, what would you do if you were in charge? This is normal every season except the drop was a lot faster this time around. They always drop back around that number. Their November #'s were partly Xmas music. They always tend to shift their music as the market/national tastes change.
on February 24, 2025, 9:52 pm