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A "Throwback" for 100.3 FM

Posted by ABRockNJock <iframe src='https://members.boardhost.com/chicagomediachat/info/user=ABRockNJock' width='330' height='300' border=0 style='border:none;'> on May 2, 2024, 3:26 pm

If you've been listening to 100.3 FM, you may have noticed something different...Musically, that is.

Hubbard Radio has once again tweaked 100.3 FM's format. The station currently identified legally as WSHE is now being branded as "Throwback 100.3". It's a format of millennial hits from the 1990s to the 2010s. The station's on air lineup from "Brooke & Jeffrey" mornings to Ginger Jordan at night will remain intact at the adult contemporary outlet.

Re: A "Throwback" for 100.3 FM

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on May 2, 2024, 3:27 pm, in reply to "A "Throwback" for 100.3 FM"

It's a rebrand. Format is pretty much the same.

Re: A "Throwback" for 100.3 FM

Posted by John from Wisconsin <iframe src='https://members.boardhost.com/chicagomediachat/info/user=John+from+Wisconsin' width='330' height='300' border=0 style='border:none;'> on May 2, 2024, 5:04 pm, in reply to "Re: A "Throwback" for 100.3 FM"

Yawn. How many times can you put lipstick on a pig?

Such heritage calls, too.

Re: A "Throwback" for 100.3 FM

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on May 2, 2024, 6:24 pm, in reply to "Re: A "Throwback" for 100.3 FM"

Yawn x 2.

WSHE really isn't legendary. But KSHE calls on their sister station in St Louis are.

100.3 is chasing the same demos as B96 is. It is not working out well.

Z

Re: A "Throwback" for 100.3 FM

Posted by Hunter <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Hunter' width='330' height='300' border=0 style='border:none;'> on May 2, 2024, 6:33 pm, in reply to "Re: A "Throwback" for 100.3 FM"

WSHE-FM/100.3 is a dog chasing its tail.

If it becomes too successful, someone will program it to fail in order to protect WTMX-FM.

Maybe to get out from under the shadow of Mix/101.9, a sale could be in order.

I've never seen a better example of a station designed to fail if gets respectable ratings.

What is the billing for 100.3 compared to 101.9?

I highly doubt it's something we can see without paying for that information.

Re: A "Throwback" for 100.3 FM

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on May 2, 2024, 6:42 pm, in reply to "Re: A "Throwback" for 100.3 FM"

Flanker stations serve their purpose and can be pretty good at times.

The whole purpose is to chip off ratings from figure B96 and 104.3, figure to keep them from beating 101.9. It also lets them have those numbers.

Saga does this in Milwaukee with the 106.9 frequency.

They have the top rated WKLH. Classic Rock format. They also have a Mainstream Rock format on WHQG. Their closest competition near the top is WRIT, iHeart's 80s-90s based Classic Hits station. They program 50s-60s Oldies on 106.9 to chip away at WRIT's older audience. This causes WRIT to go down slightly so WKLH can be seen higher in the ratings.

Bonneville and Hubbard usually seemingly used 100.3 against WLIT over the years. These days it seems they are more after 104.3, 96.3 is also a problem because they were doing 90s and 2000s before 96.3 shifted in that direction.

Re: A "Throwback" for 100.3 FM

Posted by PhilJSmith <iframe src='https://members.boardhost.com/chicagomediachat/info/user=PhilJSmith' width='330' height='300' border=0 style='border:none;'> on May 2, 2024, 9:35 pm, in reply to "Re: A "Throwback" for 100.3 FM"

103-5 WSHE was kind of a big deal in the 80s and 90s down in Fort Lauderdale / Miami but the plug got pulled on that before it had a chance to become a heritage rocker.

Re: A "Throwback" for 100.3 FM

Posted by ABRockNJock <iframe src='https://members.boardhost.com/chicagomediachat/info/user=ABRockNJock' width='330' height='300' border=0 style='border:none;'> on May 3, 2024, 12:26 am, in reply to "Re: A "Throwback" for 100.3 FM"

The story of WSHE-FM (Now WMIB-FM) in Fort Lauderdale is a lengthy one, kinda like the current WSHE-FM 100.3 here in Chicago, besides different ownership of the 2 stations.

I'm not sure how it works, but I have to think Hubbard Radio had to pay a certain amount of money to the owners of 103.5 FM in Fort Lauderdale to get the green light to use the WSHE call letters here.

As for the other WSHE in Fort Lauderdale...
https://en.wikipedia.org/wiki/WMIB

Re: A "Throwback" for 100.3 FM

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on May 3, 2024, 6:52 am, in reply to "Re: A "Throwback" for 100.3 FM"

The WSHE calls were up for grabs when 100.3 put them on in 2015.

As far as I can tell they didn't park them anywhere after the calls in Florida went back to WMIB

Re: A "Throwback" for 100.3 FM

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on May 3, 2024, 6:54 am, in reply to "Re: A "Throwback" for 100.3 FM"

Nevermind they were in Ohio

Re: A "Throwback" for 100.3 FM

Posted by John from Wisconsin <iframe src='https://members.boardhost.com/chicagomediachat/info/user=John+from+Wisconsin' width='330' height='300' border=0 style='border:none;'> on May 3, 2024, 7:53 am, in reply to "Re: A "Throwback" for 100.3 FM"

I still remember when they got the WSHE calls. "I'm surprised they were available" was noted in Radio & Records at the time. For the life of me, cannot remember who said it. Too, I remember WSHE in Fort Lauderdale.
Was there once. All I cared about were Y100 & 96X.
(Hated stations w/no jingles. Still do.) 56-QAM and to an extent, 1580 WSRF were still there. All AM. Dying on the vine! 790 WFUN-AM, had died.
(WSRF was WSHE's AM. Co-owned.)

-------------------------------------------------
IF I could say one thing here. 1050 Chum (Toronto) tossed "Oldies Radio-10-50 Chum" and 1150 CKOC (Hamilton,ON) went oldies. It was like, "big deal." I have the same feeling here on this. You're the #21 station and you're going after B96 numbers? A race for the crumbs?

I found this quote and it says a lot!
"70's AM radio was better than today's so called FM radio. DJ's are just bored people reading scripted sheets." Wow! -Author unknown.

Always grateful for this forum, and the things I learn, AND a moderator who doesn't add their 2 cents to every topic! (IE: NY, Mich boards.)

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