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Changing a Chicago's Station's Sound/Presentation

Posted by Hunter <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Hunter' width='330' height='300' border=0 style='border:none;'> on March 27, 2024, 12:32 pm

Does the Nielsen PPM monthly ratings have any effect on FM Chicago music stations?

It's established WLIT-FM/93.9 owns Chicago radio during their all-Christmas music in both ratings and revenue.

Do programmers react to a dip in ratings in certain demographics or are musical tweaks executed to protect a co-owned station should they drop in ratings and revenue?

WSHE-FM/100.3 comes to mind. They have changed their identity and positioners for more years than anyone else. Yes, they exist to protect WTMX-FM/101.9. Is WTMX-FM a more valuable property? It would seem so in the mind of WSHE-FM management.

One last question...is there any radio format which will pull in listeners under 45 going forward such as ten years from now?

Re: Changing a Chicago's Station's Sound/Presentation

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on March 27, 2024, 12:38 pm, in reply to "Changing a Chicago's Station's Sound/Presentation"

I believe WTMX either is or was the highest billing music station in the market. It was for a long time. It's obviously why they would use 100.3 to protect it.

I should point out, before 100.3 shifted to it's current variation of it's format and branding, it had jumped to a 3.0 in the ratings, it's highest in many years. It rarely was above a 2 something.

Re: Changing a Chicago's Station's Sound/Presentation

Posted by TJWaz <iframe src='https://members.boardhost.com/chicagomediachat/info/user=TJWaz' width='330' height='300' border=0 style='border:none;'> on March 27, 2024, 7:02 pm, in reply to "Changing a Chicago's Station's Sound/Presentation"

SheFM would be better off to protect Wdrv and play more 80 and 90's classic rock

and get the Drive back to more 60's and less 90's

Re: Changing a Chicago's Station's Sound/Presentation

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on March 27, 2024, 7:11 pm, in reply to "Re: Changing a Chicago's Station's Sound/Presentation"

WDRV is doing the best it ever has with what they have now

Re: Changing a Chicago's Station's Sound/Presentation

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on March 27, 2024, 7:23 pm, in reply to "Re: Changing a Chicago's Station's Sound/Presentation"

Most 60s music is past the 25-54 demo. Time has moved on.

Z

Re: Changing a Chicago's Station's Sound/Presentation

Posted by ABRockNJock <iframe src='https://members.boardhost.com/chicagomediachat/info/user=ABRockNJock' width='330' height='300' border=0 style='border:none;'> on March 28, 2024, 1:52 pm, in reply to "Re: Changing a Chicago's Station's Sound/Presentation"

I think there's a simple explanation for the playlist you would hear on 97.1 FM The Drive as well as other Chicago radio stations. It's called generation gap.

Without revealing my own age, while I've heard of bands such as The Beatles, Jimi Hendrix, The Animals and The Kinks from the British Invasion, try asking that to someone who was born say from 1980 on. I think you'd get that clueless reaction and he/she would tell you..."Never heard of them."

Put on an Oldies station nowadays and wonder why you're hearing more '80s and less '60s, it's the same thing.

That being said, The Drive recently added the syndicated "Alice's Attic with Alice Cooper" to its weeknight schedule. I actually heard a few songs that weren't on The Drive's normal playlist such as Metallica's "One" and Nirvana's "Heart Shaped Box". Two songs that you'd think would fit the format, but for reasons I can't figure, neither song is heard other than "Alice's Attic".

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