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WLS(FM) jingles

Posted by John from Wisconsin <iframe src='https://members.boardhost.com/chicagomediachat/info/user=John+from+Wisconsin' width='330' height='300' border=0 style='border:none;'> on March 11, 2024, 7:51 pm

Checked out WLS FM a few months ago. Bland, horrid. Grant...it was a Sunday night. No jock.

But... https://tmstudios.com/jingles/wls-classic-hits/

new jingles. This should spice up the station. Even non radio types can sing the WLS jingle.
To all involved, congratulations.

Re: WLS(FM) jingles

Posted by Hunter <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Hunter' width='330' height='300' border=0 style='border:none;'> on March 12, 2024, 2:52 pm, in reply to "WLS(FM) jingles"

Radio jingles have virtually no impact on listeners.

The number one rule is the music. Get the music right and focus on the rest afterward. It's that simple.

Re: WLS(FM) jingles

I've read in other forums, where "jingles are for your father" and "kids have short attention spans" and the like. Thus some stations with no jingles.
This is only me. Does a shotgun jingle kill that much? Several online stns I listen to (Hit 104)
Hit 104, Berlin, Germany, 1 FM Switzerland & 100-HitRadio. First two have jingles. The 3rd doesn't.
1FM has a shotgun jingle 'tween every song.
In my case, the TOH (Top of the Hour) stagers and weather are not needed. Weather? Look at your phone. No need for weather at all.
In my thinking (and I've never been in radio), it's playlist size, jock break frequency.

https://www.hit104.com/
https://www.radio.net/s/1fmtop40
https://www.radio.net/s/100hit

Re: WLS(FM) jingles

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on March 13, 2024, 11:38 am, in reply to "Re: WLS(FM) jingles"

I listened in for 30 minutes @ 10PM last night it was jockless. I heard one of the new jingles during that time. They did not use the top hour. Lot of dry segues.

Z

Re: WLS(FM) jingles

If you listen to THAT jingle in the package, it's wrong. The correct calls are "WLS FM, Chicago."

I noted that right away. I'll say "FM" for a fee, LOL.

Still, in my mind 1 or 2 or 3 jingles out of stopsets aren't the end of the world. That's just me.

There's supposed to be a 7-12 midnight jock.

Re: WLS(FM) jingles

Hi WYTZZ95FM:

I think we will agree to disagree about the jingles.
I find myself agreeing with your posts most of the time and I appreciate your input.

I haven't listened to WLS-FM since Todd arrived. Are you noticing a significant change in the music? Less rock and more pop?

Lastly, I never listen to 87.7 Me-TV FM. If they are focusing on more 80s music, I think WLS-FM will torpedo them. Far more people can hear WLS-FM with their far-reaching signal off the Sears Tower and they stream. 94.7 is a far more desirable dial position on FM tuners.

Re: WLS(FM) jingles

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on March 13, 2024, 4:07 pm, in reply to "Re: WLS(FM) jingles"

87.7 streams now. They lease WMYX HD2 in Milwaukee for it's stream. They simulcast on WMYX HD2 so they can stream.

87.7 has 80s, but is much more focused on 60s and 70s.

WLS-FM plays no 60s, very few 70s, mostly 80s, small amount of 90s and 2000s.

Different demo.

Re: WLS(FM) jingles

7-8PM 3/13/24

ADS at :56
7:02 LID WLS-FM Hold the Line, Toto
7:06 Manic Monday, Bangels
7:09 SWEEPER In the Air Tonight, Phil Collins
7:14 JINGLE "94-7 WLS" My Life, Billy Joel
7:18 Sweet Dreams, Eurythmics
7:21 Small Town, John Mellencamp
7:25 PROMO into ads//out:"Free in app store-94/7 WLS"
7:31 Danger Zone, Kenny Loggins
7:34 Heartbreaker, Pat Benetar
7:38 Just Like Heaven, the Cure
7:41 I Just Want You to Know Who I Am, Goo Goo Dolls
7:46 JINGLE: "#1 for the 80's & Classic Hits, 94-7 WLS"
Celebrate, Madonna
7:50 Seperate Ways, Journey
7:54 PROMO:Morning Show into ads
12 songs in one hour.
Noticed nat'l as at :25, local ads :54. Have never noticed anything like this anywhere. Interesting.
8:02 LID WLS-FM
Ad: Door Bell rings: "Pizza's here" Customer: "Oh I'm worried
about my stomach issues." (Then why did you order the pizza? )

Re: WLS(FM) jingles

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on March 12, 2024, 7:45 pm, in reply to "Re: WLS(FM) jingles"

Sorry Hunter, totally incorrect. Proven fact, jingles allow people to differentiate across radio stations on the dial. Brand building especially for the generation of the music. You hear very few jingles on stations as companies do not want to pay for them.

That jingle package totally sells the direction of the station going forward. I would like to know what Todd saw in the research call out, to make this move going forward. What I do see, WLS-FM is about to decimate what little numbers ME-TV FM still has since they are enriching into the 80s.

Z

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