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A Surprise: Commerical For Rock 95.5 Chicago

Posted by Hunter <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Hunter' width='330' height='300' border=0 style='border:none;'> on January 11, 2024, 6:43 pm

One of the monitors was turned to ESPN earlier today. I happened to be watching at the right time.

A commercial for Rock 95.5 aired.

I have to say it was well produced and quite polished. The problem is what you see is **not** what you get.

The playlist is a trainwreck. Yeah, it's a form of newer classic rock.

I'm shocked iHeartMedia is spending TV ad dollars on such a low-rated, low-billing station.

It is likely sold as an iHeart package to advertisers, but this station has been on the air too long for it not to improve significantly by now.

Re: A Surprise: Commerical For Rock 95.5 Chicago

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on January 11, 2024, 7:13 pm, in reply to "A Surprise: Commerical For Rock 95.5 Chicago"

I have not seen it, just assumption. But iHeart tends to reuse commercials around the country, just branding them for the market they want to advertise in.

I believe iHeart is committed to the format. For whatever reason, it figures in to their cluster billing and fending off whatever competition they are perceiving.

Z

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