Those of us who have lived in Chicago for decades remember rock stations from the past as well as acknowledge those in the present.
When a station decides to play album sides for a day, is this innovative programming or lazy programming?
When a station decides to play their entire music library, is it innovative programming or lazy programming?
How about 'The Beatles' A-Z or 'Led Zeppelin' A-Z?
What I have described may have its roots in a deeper meaning. These specialty presentations or as I like to think...gimmicks, do they increase the given station's cume? If someone likes what they're hearing, it doesn't last. It's the holidays and I will be nice...when the special programming is over, so is the listener. If it's a P1 listener, no need to worry. If it's a station flipper, goodbye. It's back to the same 300-500 tracks with plenty of commercial breaks thrown in.
on December 18, 2023, 6:20 pm