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Rick Kaempfer Friday media blog

Posted by Media Reader <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Media+Reader' width='330' height='300' border=0 style='border:none;'> on August 11, 2023, 10:26 am

Rick writes:
As always, if you have any media story you’d like to share or think that I might be interested in sharing, drop me a line at rick@eckhartzpress.com or amishrick@yahoo.com
(linked)

Link: Rick Kaempfer Friday media blog

Re: Rick Kaempfer Friday media blog

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on August 11, 2023, 5:10 pm, in reply to "Rick Kaempfer Friday media blog"

Rick's article on the Nielsen ratings abandoning the ratings book in 2025. Interesting. They are alluding that there will be better representation for younger people. Also including satellite listening, podcasts and driving it through phone apps and mobile device usage.

I have to ask, is PPM still relevant in the larger markets that already abandoned diaries?

Z

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