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Chicago Radio ratings: Nielsen 6+ for December 2022.

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on December 27, 2022, 5:43 pm

WKSC-FM 3.1 2.8 2.8 2.3
WBBM-FM 1.9 1.9 1.7 1.5

CHR is on fire in this market! That is lower than when they flipped from Soft Hits WBBM-FM to WBBM-FM 96 NOW!

I can hear it now. It is the Christmas music. They are #1 in 11 year olds that listen to B96 when peeing on odd days of the week! Its OK for a CHR to be @ a 1.5 rating. No, it means they are failing even in the 6+ share which should be higher double digit demos for them.

Z

Link: https://ratings.radio-online.com/content/arb005

Re: Chicago Radio ratings: Nielsen 6+ for December 2022.

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on December 27, 2022, 6:24 pm, in reply to "Chicago Radio ratings: Nielsen 6+ for December 2022. "

What's on there worth listening to between the songs? That's the big issue. Nothing.

Audacy's stock is at 22 cents. They're not going to fix it.

Re: Chicago Radio ratings: Nielsen 6+ for December 2022.

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on December 27, 2022, 7:52 pm, in reply to "Re: Chicago Radio ratings: Nielsen 6+ for December 2022. "

Audacy's stock is at 22 cents.

Matter of time, they will be going the BKP route. Lets see if they come out smelling like a rose aka Cumulus.

Z

Re: Chicago Radio ratings: Nielsen 6+ for December 2022.

Posted by Zak_rok <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Zak_rok' width='330' height='300' border=0 style='border:none;'> on December 27, 2022, 8:43 pm, in reply to "Chicago Radio ratings: Nielsen 6+ for December 2022. "

Looks like B96, and WSHE could be in major trouble

Re: Chicago Radio ratings: Nielsen 6+ for December 2022.

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on December 27, 2022, 8:45 pm, in reply to "Re: Chicago Radio ratings: Nielsen 6+ for December 2022. "

WSHE is a flanker for WTMX. They had a 3.0, highest 6+ numbers the frequency had in awhile and then they tweaked it again. They have done this for decades

Re: Chicago Radio ratings: Nielsen 6+ for December 2022.

Posted by Zak_rok <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Zak_rok' width='330' height='300' border=0 style='border:none;'> on December 27, 2022, 8:46 pm, in reply to "Re: Chicago Radio ratings: Nielsen 6+ for December 2022. "

It's not working time to try something else

Re: Chicago Radio ratings: Nielsen 6+ for December 2022.

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on December 27, 2022, 8:48 pm, in reply to "Re: Chicago Radio ratings: Nielsen 6+ for December 2022. "

What I’m saying is they don’t want the station to get ratings that are too high. Nothing that would damage or get too near WTMX. When it does, they screw with it

Re: Chicago Radio ratings: Nielsen 6+ for December 2022.

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on December 28, 2022, 8:00 am, in reply to "Re: Chicago Radio ratings: Nielsen 6+ for December 2022. "

Jeremy is correct. Sometimes stations have primary purpose not to rate well to prop up a sister station. That is SHE purpose. Hubbard is hoping that when someone leaves WTMX they will end up on WSHE then back to WTMX, over and over. Keep it in the family of revenue.

Z

Re: Chicago Radio ratings: Nielsen 6+ for December 2022.

Posted by Zak_rok <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Zak_rok' width='330' height='300' border=0 style='border:none;'> on December 27, 2022, 8:50 pm, in reply to "Chicago Radio ratings: Nielsen 6+ for December 2022. "

What's the 18-34 numbers for b96?

Re: Chicago Radio ratings: Nielsen 6+ for December 2022.

Posted by radiohustla <iframe src='https://members.boardhost.com/chicagomediachat/info/user=radiohustla' width='330' height='300' border=0 style='border:none;'> on December 27, 2022, 9:07 pm, in reply to "Re: Chicago Radio ratings: Nielsen 6+ for December 2022. "

power 92 is horrible no one listen to them no more when they gonna change format pretty bad

Re: Chicago Radio ratings: Nielsen 6+ for December 2022.

Posted by Zak_rok <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Zak_rok' width='330' height='300' border=0 style='border:none;'> on December 27, 2022, 9:12 pm, in reply to "Re: Chicago Radio ratings: Nielsen 6+ for December 2022. "

I would say there's a better chance b96 flips before Power does

Re: Chicago Radio ratings: Nielsen 6+ for December 2022.

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on December 28, 2022, 8:02 am, in reply to "Re: Chicago Radio ratings: Nielsen 6+ for December 2022. "

B96 will not flip. Not right now at least. AUDACY is one foot into bankruptcy.

They have run CHR stations (notably the AMP brand) with lower ratings for more than a year before doing anything, if at all.

Z

Re: Chicago Radio ratings: Nielsen 6+ for December 2022.

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on December 28, 2022, 8:15 am, in reply to "Re: Chicago Radio ratings: Nielsen 6+ for December 2022. "

Depends on how much it is actually still billing and if they are willing to part with what it is still billing.

If it is dire enough for WSCR, then they'll flip one to an FM simulcast. If it's not, they'll wait.

Right now it's being run on the cheap. The jocks on the station are all either piped in or being used on other stations.

Re: Chicago Radio ratings: Nielsen 6+ for December 2022.

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on December 28, 2022, 8:17 am, in reply to "Re: Chicago Radio ratings: Nielsen 6+ for December 2022. "

When they were CBS, it was determined flipping a 2nd FM to simulcast the AM would hurt revenue and the company overall. AUDACY is synonym to IDIOTS, don't rule anything out.

Z

Re: Chicago Radio ratings: Nielsen 6+ for December 2022.

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on December 28, 2022, 8:26 am, in reply to "Re: Chicago Radio ratings: Nielsen 6+ for December 2022. "

Audacy is small and medium market radio that bought major market radio and suddenly thought they were iHeart. Their original markets were kicked aside and they started acting all bigtime.

Entercom, aside from their payola problems in the 2000s was generally a well run company. I don't have much bad to say about it before the CBS merger.

Re: Chicago Radio ratings: Nielsen 6+ for December 2022.

Posted by John from Wisconsin <iframe src='https://members.boardhost.com/chicagomediachat/info/user=John+from+Wisconsin' width='330' height='300' border=0 style='border:none;'> on December 28, 2022, 9:01 am, in reply to "Re: Chicago Radio ratings: Nielsen 6+ for December 2022. "

::::AUDACY is synonym to IDIOTS,::::
Absolutely made me laugh. Thank you, Z!!!!!!

:::Audacy is small and medium market radio that bought major market radio and suddenly thought they were iHeart.:::

Reminds me of Beasley buying, then tossing KRTH Los Angeles years ago.

That's like me moving from a Cape Cod home to the Empire State building! With that type of a move, you encounter all things you never imagined, I guess.

Re: Chicago Radio ratings: Nielsen 6+ for December 2022.

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on December 28, 2022, 9:21 am, in reply to "Re: Chicago Radio ratings: Nielsen 6+ for December 2022. "

Jeremy I know you liked them and their Milwaukee offerings when they were Entercom. Many of their employees viewed them differently as underpaying, running on shoestring minimal positions and mediocre programming at best.

From a business standpoint, it is irrelevant they became a major player. The bank gave them the money, they committed, they should have procured the right people to make sure they didn't fail financially.

They are a drunken sailor company. They chocked their markets and stations when they poured all the money building those headquarters. Totally unnecessary. But the radio industry is stuck on the self masturbating fixation of having posh headquarters to appeal to advertisers. Ultimately, it is some on the high end of the totem pole living a big life on others tit. Advertisers will end up advertising at your company and others. Be a good salesperson without the frills and you will not be in this position, AUDACY.

The inept management and decisions killing legendary stations like B96 is another discussion itself.

Z

Re: Chicago Radio ratings: Nielsen 6+ for December 2022.

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on December 28, 2022, 9:47 am, in reply to "Re: Chicago Radio ratings: Nielsen 6+ for December 2022. "

I don't believe legendary status matters to them. They flipped heritage stations on Day 1.

Never heard many complaints from the Milwaukee cluster in the early years. I wasn't always amused with all of their programming, but a lot of those decisions were still made locally. Not anymore. It was always fully staffed and the employees liked working there back in the day. Madison cluster was similar. Morale went down toward the end. It's almost empty now

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