Re: Rick O'Dell on future of METVFM radio
Posted by WYTZZ95FM on January 2, 2022, 6:54 pm, in reply to "Re: Rick O'Dell on future of METVFM radio"
Jeremy what signal are they using to feed the translator In Madison? The ratings usually figure in the HD2 or the AM signal along with the translator. |
End of day, ratings do not = revenue. WLOO Chicago FM100 was consistently Top 3, but one of the worst billers. By the late 80s they had shifted to WXEZ AM&FM so they could lower the demo numbers. A few years later they were WPNT AM&FM lowering the demo numbers even more, with lower ratings but billing better.
I agree, it is better to run an older demo Oldies station, rather than being in a pack of 5 stations eating the same target demo. METV-fm has one big blessing wound that can't be overlooked. They do not own the signal, they lease it. Add on a low billing format, math is math, this is not a healthy situation. There is only enough money to pay Rick his salary, not for jocks.
Side note to Jeremy, I was in Milwaukee a few weeks back. There were new HD3 stations. Some HD's were off. 93.3 HD2 volume was really low and sounded Mono. A lot of sports. A lot of hip hop. On the other end, a lot of Oldies. With Fonz Fm skewing a bit newer into the 70s, I guess Saga is more in the 60s?