Hello! This thing on?? I'm curious about these failing radio formats and what may happen.
Rock 95.5?
B96?
Do you think people are tuning out of The Mix with the morning guy sidelined?
Re: Radio Formats
Posted by WYTZZ95FM on October 21, 2021, 3:27 pm, in reply to "Radio Formats"
Shizam if this was 5+ years ago there would be heads rolling with B96. Right now someone will try to convince you that they are #1 with liberal 21 years olds that own a conservative dog and drive a foreign car. That is enough to claim they are doing great.
Rock 95.5? The radio geeks will cry it is not a HARD rock station. (duh). iHeart is failing miserably trying to get those 25-54 women that like 80s hard rock and 90s Lilith rock. (weird combo). Give it another year. Sadly I think whatever is next will be on the cheap and on the bird.
We will know in another month what direction that takes. Also how much more stench via lawsuits and bad press, will hurt the whole station overall.
Z
Re: Radio Formats
Posted by Jeremy Andrews on October 21, 2021, 7:04 pm, in reply to "Re: Radio Formats"
95.5 tweaked the music recently. It’s now mostly 90s and 2000s Alternative. The 80s is being (mostly) phased out. Not completely. But they’re playing more 90s and 2000s in a row now. This leads me to believe they have decided to go after WKQX’s Male audience who might not like the currents. It’s not very massive, but it’s enough for someone like me to notice. They’ve also been sneaking in Tears For Fears and Simple Minds.
WKQX was (at times) pulling in 3.0s prior to 95.5. They still do well at times in 18-34. Usually Top-5, sometimes even beating the CHRs in that demo in some books.
95.5 obviously gave up trying to go directly after The Drive.