NewsNation promised an ‘unbiased’ alternative to Fox, CNN. What went wrong?
Posted by Ghost of Gary Deeb on April 28, 2021, 1:37 pm
NewsNation, with its main studios in Chicago, was touted as an “unbiased” alternative to Fox News, MSNBC and CNN, which fill their prime-time hours with opinion and commentary. Nexstar executives cited consumer research showing viewers were looking for nonpartisan news coverage. |
But after eight months on the air, NewsNation has been plagued by minuscule ratings and internal strife over allegations of meddling in news coverage.
Nielsen data show the network averaged 27,000 viewers in prime time during the month of April, compared with 2.2 million viewers for Fox News, 1.6 million for MSNBC and 1 million for CNN. The number of nightly viewers in the 25-to-54 age group preferred by advertisers for news programming has been in the range of 9,000 viewers — nowhere near the 100,000 viewers in the demographic that Nexstar has targeted.
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