Re: CHR Downward Trend. *NOT* only in Chicago
Posted by WYTZZ95FM on March 27, 2021, 10:20 am, in reply to "Re: CHR Downward Trend. But only in Chicago"
OP, those are not large markets. 38, 42 & 40 respectively. Not fair to compare them to larger markets. Also, those are also monthly trends, not books. Furthermore, you are probably looking at Holiday 20 numbers followed by Jan & Feb. Even in global warming, somewhere on Earth, there is a blizzard and deep freeze going on. Same thing with radio ratings. |
Except for Dallas, SF, Boston, it is an anvil dragging down. If you look at the Top10 and Top20 markets, CHR is under-performing 6+ @ a 1 - 2 year comparison. Even more in their target demos when you break it down.