Re: Rock 955 Chicago - Early Christmas Present for US99 & Entercom. So.... go after 25 -54 Male demos?
Posted by disman00911 on September 4, 2020, 10:16 am, in reply to "Re: Rock 955 Chicago - Early Christmas Present for US99 & Entercom. So.... go after 25 -54 Male demos? "
About time 95.5 dropped country. Should had done it sooner. Plus, nobody in this market cared about Bobby Bones. As I said in the past, Chicago could not support 2 country stations. Kicks Country 94.7 failed in the 90s and now Big 95.5 has failed. Looks like US99 doesn't have to worry about being rebranded although they could broaden their playlist to include both new country and older country. They could also bring back Lisa Dent since she worked there before joining 95.5. |
As for 95.5's new format, it's pretty much WLUP The Loop reborn (but without the Loop brand due to trademark issues). The station should appeal to those who grew up listening to the Loop, Rock 103.5/The Blaze, and 94.7 when they were "The Zone" during their active rock/alternative phase. Although the novelty will be worned off eventually, the ratings can't be any worse than they were when they were country. That said, I think they should lay off the 70s/80s rock and focus on 90s/00s rock as its weird to see Queen & Journey on the same playlist as System of a Down & Linkin Park. The one thing that ultimately doomed WLUP was that they didn't evolved their playlist and continued to hold on to the 70s/80s rock the station had been known for as the demographic got older. Despite the cross-sell issues, Rock 95.5 won't take away listeners from iHeart's existing stations.
WGCI/V103 - black listeners
WGCI/Kiss FM - younger listeners (18-34); younger female listeners
Lite FM/V103 - older female listeners (25-54)
Kiss FM/Lite FM - female listeners
95.5 Rock - 25-54 older male listeners; white male listeners
On a side note, that rumored "Totally 90s" format in Miami would had been interesting although it would be what I expected and not what was actually "hit radio" in Chicago during that decade. Between Z95's demise in 1991 and the arrival of now-defunct Kiss FM 92.7 in 1998 (since replaced with iHeart/Clear Channel's Kiss FM 103.5 in 2001), there was no mainstream top 40 station in Chicago as B96 was heavily dance/rhythmic. In other words, a "CHR/pop" version of what 104.3 is playing although 100.3 kinda already does that. Then again, 101.1 tried that format after their all-news format failed in the early 2010s but this format failed too and they went back to alternative rock. Had 95.5 went with this format instead, iHeart would had cross-sell it with Kiss FM and Lite FM. They would had probably broaden it down the line to include 2000s pop hits to appeal to those who grew up to 103.5 Kiss FM (and the previous Kiss FM on 92.7/92.5 before it) when it first launched in 2001.
One more thing, will there be new call letters for Rock 95.5 or will WEBG stay around?