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Chicago ratings

Posted by Dance Dance Dance on January 22, 2020, 4:27 pm

Latest ratings out. The Mix is way down. WLS-FM Oldies up. Country US99 and 95.5 sucking big time. Time to dump that format and bring back 90s Dance!

Link: Feder

Re: Chicago ratings

Posted by Jeremy Andrews on January 22, 2020, 4:31 pm, in reply to "Chicago ratings"

This is basically WLIT’s book. They don’t call it the “Holiday” book for nothing

Re: Chicago ratings

Posted by Oy vei on January 22, 2020, 5:20 pm, in reply to "Chicago ratings"

Wow B96 beating kiss & jamz?

Re: Chicago ratings

Posted by Lol on January 22, 2020, 6:27 pm, in reply to "Re: Chicago ratings"

Yeah that's a first. The real story is how much US99 and BIG have dropped. Can't imagine it'll be much longer now for BIG?

Re: Chicago ratings

Posted by Ghost of Mix 102 on January 22, 2020, 6:37 pm, in reply to "Re: Chicago ratings"

The real question is WHY all of a sudden is The Mix AND Eric Ferguson dropping so hard so fast? Why did all the women suddenly bail? Where did they go??

Re: Chicago ratings

Posted by Dial on January 22, 2020, 6:55 pm, in reply to "Re: Chicago ratings"

The music has skewed much more Top 40 since Mary Ellen left.

Re: Chicago ratings

Posted by JS on January 22, 2020, 8:22 pm, in reply to "Re: Chicago ratings"

I don’t think that the music selection has changed significantly, but some aspects of the presentation and imaging certainly have. It will be interesting to see how they try to adjust.

Re: Chicago ratings

Posted by Dial on January 22, 2020, 11:40 pm, in reply to "Re: Chicago ratings"

The needle has definitely moved Top 40. It used to more closely reflect the successful sister KSTP that's geared to adult females.

Re: Chicago ratings

Posted by Z-92 on January 22, 2020, 7:06 pm, in reply to "Re: Chicago ratings"

Did the women move to SHE? Kinda funny ironic. Maybe true? Also, to Lite FM.

Country is terrible in this city. Don't see Entercom touching US99. Maybe iheart takes out Big? 90s dance? I wish! Not holding my breath.

Re: Chicago ratings

Posted by Jeremy Andrews on January 22, 2020, 7:57 pm, in reply to "Re: Chicago ratings"

I’m thinking a lot of the upper ends of 101.9’a demo might have went to WSHE. Before, that would have sent 100.3 into a format change. Now it doesn’t seem to matter as long as those numbers stay in the building.

Re: Chicago ratings

Posted by Seriously? on January 23, 2020, 8:47 pm, in reply to "Re: Chicago ratings"

This is a holiday book people. Let’s wait till next month when 93.9 isn’t pulling an 11 share. The true ratings will reappear next month.

Re: Chicago ratings

Posted by WYTZZ95FM on January 23, 2020, 8:59 pm, in reply to "Re: Chicago ratings"

Yes seriously, at least for WTMX, they and notably the AM drive have been declining for more time than the holiday numbers.

There will be rebounds in many stations including WTMX but you will be hard pressed to say they will return next month to their previous spots respectively.

So, think the WLIT numbers are the reason WBEZ is up insanely in AM drive and less overall?

Z

Re: Chicago ratings

Posted by Holly Noelle on January 23, 2020, 8:09 am, in reply to "Re: Chicago ratings"

Where do you think? Female listeners of all stripes and station preferences flock to the Holiday Lite in December!

Re: Chicago ratings

Posted by PhilJSmith on January 22, 2020, 10:58 pm, in reply to "Re: Chicago ratings"

Flip BIG to Classic Rock 95½ WMET haha

Re: Chicago ratings

Posted by MixMaster on January 23, 2020, 7:46 am, in reply to "Re: Chicago ratings"

Looks like someone's on the chopping block!
Could be for a new afternoon co-host or maybe someone getting replaced.

https://www.allaccess.com/forum/viewtopic.php?f=10&t=88544&sid=df0e340b28b208ce3f533ba82fe92a3f

Re: Chicago ratings

Posted by ROTFLMFAO on January 23, 2020, 11:29 am, in reply to "Re: Chicago ratings"

Sleeping at the keyboard?

Link: Chicago Media Chat : Jennifer Roberts walks

Re: Chicago ratings

Posted by MixMeister on January 23, 2020, 2:47 pm, in reply to "Re: Chicago ratings"

No specific daypart is targeted and not mention of a partner arrangement so maybe they move a morning co-hostess to afternoons to replace Jennifer Roberts.

Re: Chicago ratings

Posted by WYTZZ95FM on January 23, 2020, 12:40 am, in reply to "Chicago ratings"

Actually WLS-FM is *down* 4.8 to 4.3!

Z

Re: Chicago ratings

Posted by Holly Noelle on January 23, 2020, 8:13 am, in reply to "Re: Chicago ratings"

Probably due to women changing over to WLIT. I was really surprised at the dearth of "holiday oldues" in the playlists of all the "nostalgia" stations this December. It's like the attitude was, "Oh, the Mariah Carey fans are just gonna lusten to the Lite anyway, so why even try to compete?"

Re: Chicago ratings

Posted by D on January 23, 2020, 8:50 am, in reply to "Re: Chicago ratings"

While Christmas music definitely affected WTMX and other stations hasn’t The Mix been having issues the last few months before the “Holiday Lite” even started? 100.3 was going up and 101.9 basically went down a similar amount. Now, whether WTMX billing has been affected is another thing.

Re: Chicago ratings

Posted by Sal Vitro on January 23, 2020, 6:31 pm, in reply to "Re: Chicago ratings"

I think you need to look at demo specific to know who’s really in trouble. As far as Country, Big needs to clear Bobby and has a very small talent budget. US99 made a mistake hiring 4 people and a producer for a morning show. Big is not going away. If anything look for another overhaul at 99. In demo 25-54 they beat Big last book. If US99 was solid they wouldn’t be commercial free on Thursday. They were commercial free on Mondays and that didn’t work. Big can out last them.

Re: Chicago ratings

Posted by Jeremy Andrews on January 23, 2020, 6:45 pm, in reply to "Re: Chicago ratings"

The Commercial Free Days are an Entercom thing. WBMX, and B96 also have these.

WKQX, possibly WLS-FM have Commercial Free Afternoons

I believe WLIT also have extended commercial free blocks.

Usually in this case they are sponsored by a single advertiser. Usually along the lines of “Commercial Free (Insert Here) brought to you by (Insert business)”

Re: Chicago ratings

Posted by WYTZZ95FM on January 23, 2020, 7:02 pm, in reply to "Re: Chicago ratings"

As far as Country, Big needs to clear Bobby and has a very small talent budget.

Thank YOU!!!!!!!! OMG, you are the only one on here that agrees with me that is the reason!

Z

Re: Chicago ratings

Posted by greg on January 23, 2020, 7:47 pm, in reply to "Re: Chicago ratings"

WYTZZ95FM whats yo opinion on the urban radio stations in chicago

Re: Chicago ratings

Posted by WYTZZ95FM on January 23, 2020, 8:05 pm, in reply to "Re: Chicago ratings"

Greg my man, I have no clue. I really think WPWX just doesn't have the promotion and the signal pattern is really strange. Along I94 between Milwaukee and Racine it is as strong as a local. Then it is gone.

WGCI, if I had money and my way, I would go live all day and try to move away from trap. Start playing gold titles to get past this rough music period. I would hit up all the local clubs and promote live. Find some street artists and try to promote them. WGCI is a shame. It is a ghost of what it was.

I think there are too many CHR's and Urban's in town. The ratings are showing it. This could alos be part of the problem.

When you blow out your #1 on air personality, it doesn't make your job any easier.

Z

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