Re: WCKG & The Beat is ####ed up again.
Posted by Stever on July 27, 2019, 7:48 pm, in reply to "Re: WCKG & The Beat is ####ed up again."
WCKG under the current owner has been a joke from day one. The owner spends all day telling people that he can make money for them with their marketing campaigns, keeps talking about how he has all these keys to success, yet he canít even keep his little radio station on the air without a plethora of problems. They didnít build the CP for the AM station, let it expire, and have now applied once again for the same upgrade. They were never going to build it, never had the money, were just hoping someone would buy it. They bragged that at beginning of this year they would be moving their translator to the top of Trump Tower and that never happened, again they have no money. |
The guy keeps praying a bigger sucker will come along and buy the signals from him and he can cash out, but there are so many other better facilities available such as WMBI-AM and their FM translator, no one wants his station. Why does this bother me? Because there are many people who would put their heart and soul into an opportunity such as this station, and remember what it meant for a community to have its own radio station that would serve the public interest. Their automation is continually screwed up even during the Fox sports programming. They just turn off the AM station at sunset with no ID or explanation why, the signal just drops dead. Unless FCC rules have changed, you used to have to identify your station with a legal ID at sign off.
They get paid $500 a month for the gambling show which runs 2PM-3PM weekdays. When you only get paid $500 for 20 hours of airtime, that means youíre selling time for $25 an hour. This information is in their public inspection file. What does that say about your potential audience?
I know more about this facility than just about anybody on the planet. I was very good friends with the original owners, and have been approached by many of their successors who tried to sell it to me. But it was never offered at a price that would make it attractive, although the price the current owner paid for it was not too bad and should have given him a pretty good shot at success. From the time it signed on in 1974 as 250 watt WKDC it has struggled. The original owners spent over a decade trying to get the station on the year over the objections of others who wanted the signal. The local newspaper in Elmhurst did everything possible to make life difficult for the station because they were competing for the same advertisers. The original owners spent so much money in the many years of hearings and competing applications they wound up building the facility with cheap Sparta/Cetec equipment, and their only claim to fame was that Motorola used the station for its AM stereo testing. The truth is it probably never shouldíve been licensed because of the tremendous critical hours signal interference from WCKY Cincinnati. When it was 250 watts it was almost unlistenable just a few miles from the tower.