Re: New morning show taking shape at country music US99
Posted by WYTZZ95FM on July 17, 2019, 10:44 am, in reply to "Re: New morning show taking shape at country music US99"
Props to Sal vitro! Whether you are in on Entercom or have an in or have a magic ball, you nailed it. |
Sorry, I do not agree with most people here. Entercom company-wide is floating in debt after buying CBS. They are going Cheap, Cheap, Cheap...... you will see more voice tracking. They pay their part timers crap money. This is the cost of business, so from a business standpoint they have to do it. Just in the Chicago market, they also have to trim or help float B96 if it is in their long term plans as they are under performing.
BIG is still on for one reason, Bobby Bones. iHeart believes if Bobby can take off all the other dayparts will too. Look it up, most markets they give Bobby Bones 2 years to take hold before they go another direction. Take a look at the AM drive numbers since S&R left US99. Any movement up for Bobby Bones? 'Nuff said.
The AM drive show on US99, not saying it will not be good. That remains to be seen. But good radio is long term planning and familiarity. Neither is employed today. Lot of people are (wrongly) saying that the AM drive airstaff should be born here. No. But if they are Chicago BASED for a while or a long time, they can relate. LSD, Sears Tower, other Chicago nuances (it was painful to hear Jack Diamond on WLS. Good jock, great run in DC for so many years, had NO clue how Chicago ticks or the small nuances, that listeners, especially female appreciate) etc... In the past, this helped the audience bond and produce loyalty. Sadly, today it is cheapest outlay and a long term goal is not in the plans. The heavy debt, heavy commercial load, PPM and the migration to digital and alternative delivery of content has changed the game and will do so even more as time goes on.
AM radio is starting its decline in Chicago. In other markets it started years ago. Some radios do not include AM chipsets. Mobile phones and devices do not. Might be far off, but far off will get here one day as it is the FM bands turn to start declining and become irrelevant.